Even from the periphery, a good brand can reveal the true essence of who you are at first glance. Creating a brand that achieves this might be difficult, but it’s worth the trouble, for one simple reason:
First things first…
A quick note about our process:
Every project is unique, and the brands that we create are individually tailored to the people and organizations they represent. That said, pretty much every project can be boiled down to three distinct phases:
The Conversation:
We typically begin with a thorough examination of your business goals, backstory, and market context in order to discover the ideas and feelings that will resonate with your key target audiences.
The Mood Board:
Then, based on our conversation, we develop a mood board with example visuals to determine possible stylistic directions for your brand. This is how we hone in on the “look” that will define you.
Design & Iterate:
Our team will explore creative avenues that will eventually lead to the implementation of your brand’s base architecture and style guide. This phase can often be the longest; it’s when the magic happens.
Another thing…
Brands aren’t for companies, they’re for audiences.
We approach every branding project with the audience as the focus. What is the message we want to tell about your business, how should we tell it, and how will it be received? In an extremely competitive landscape, it’s important for your audience to know what your brand stands for and who they are supporting. We create brands that get heard above the noise. We achieve this through consumer research, competitive analysis, and cultural audits to position your brand not only honestly, but with an advantage in the marketplace.
How the pizza gets baked…
A taste of what we can offer:
- Naming / Discovery
- Logos / Wordmarks
- Brand Guides
- Launch Strategy
- Retail Packaging
- Compliance
- Website, UI / UX
- Photo / Video
- Social Media
- SEO / SEM
- Trade Show Materials
- Inbound Leads